HomeAbout UsThe TeamEd Whitby

Ed Whitby

Role: Operations Director.

Length of service: 18 years.

Background: I grew up in South Cheshire, attended Sandbach School and the University of Derby, and worked at Majestic Wine before joining the family business. 

Values I share with Whitby Morrison: A strong work ethic, trust, loyalty, quality, attention to detail, customer service and family values.

If I could snap my fingers and become an expert in something, it would it be: Mind reading. 

One thing most people don’t know about me: I occasionally crack a smile. 

When I was kid, I wanted to grow up to be: A footballer or a football manager, both quite unrealistic then and now.

In a movie about my life, the actor playing me would be: Balthazar Getty.

At the weekend, you’re most likely to find me: Fishing, watching football, having a pint with friends or possibly spending time with my family. I also have a keen interest in fine wines and enjoy cooking. 

Dog person or cat person? Cat.

My favorite sport to watch and team I support is: Football – Crewe Alexandra and England.

The best things about my job are: Being part of a strong and successful team and the feeling that we are Whitby Morrison, and Whitby Morrison is us. Whatever ups and downs we experience we’re still here making things happen.

My favourite film is: If I try to watch I film I just fall asleep.

My favourite food is: Pasta, sometimes when cooked by myself.

My favorite quote is: “Always give back a little more than you take”, my Grandad (Bryan Whitby) taught me this.

I will never be seen without: My phone.

Whitby Morrison is like: Pandora’s box; you never quite know what lies behind the door – but you can be sure it’ll be fascinating and you’ll end up wanting more.

Ed Whitby


View the Whitby Morrison team

Antonio Coronato, with 18 years at Whitby Morrison, brings a Nottingham upbringing immersed in the ice cream trade. Armed with a business studies degree and Boots management training, he embodies a customer-centric approach. While harbouring a passion for fine art and secret love for rollercoasters, his childhood dream was to test drive Ferraris. Antonio’s weekends…

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Jayne Cooper, Office Manager for 28 years, originates from Crewe, joining Whitby Morrison after attending local schools. Aligned with company values, she prioritises trust, loyalty, customer service, and attention to detail. Secretly, she aspires to master cycling and has been a pescatarian for most of her life. Childhood dreams of being a Travel Agent are…

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Kris Whitby, serving as Production Director for 6 years, hails from South Cheshire, initially working as a mechanic at Mini. Aligned with Whitby Morrison’s ethos, he prioritises precision, trust, loyalty, quality, and customer service. He dreams of excelling in any sport and holds a passion for history, especially urban evolution. As a child, he aspired…

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