World-Leading Since 1962
For more than 60 years, Whitby Morrison has been right at the heart of the UK ice cream van industry. Our market-leading reputation hasn’t happened by accident; it’s been built through decades of quality craftsmanship, constant innovation, and, most importantly, a genuine understanding of the people behind the wheel.
We know that every van represents more than just a vehicle. It’s a livelihood, a family business, and often a labour of love. That’s why everything we build is shaped by real conversations, real experience, and a real commitment to helping our customers succeed, season after season.
A Family Business,
Through and through.
We are a multi-generational family business, and that shapes everything we do. When you work with us, you aren’t dealing with a faceless corporation. You are speaking to a family that has spent a lifetime in this industry.
From Stuart Whitby to the third generation, Ed, and Kris, we are hands-on. We believe that you’re not just buying a van; you’re joining the Whitby Morrison family. That means direct access to our team and a promise of support that lasts as long as your vehicle does.
The hands behind the brand
It takes a special team to build the world’s best ice cream vans. We are lucky to have a workforce of highly skilled craftsmen and women who take immense pride in their work.
Many of our team have been with us for years (literally decades!), passing down skills that you simply can’t find anywhere else. Their dedication is the reason why a Whitby Morrison van holds its value better than any other.
Come and see for yourself
We welcome you to visit our factory and meet the team!
