WHITBY MORRISON
CASE STUDIES
At Whitby Morrison, every vehicle we build is designed to help our customers succeed.
From independent operators to well-known national brands, our vehicles are used in a wide range of ways, each one tailored to the needs of the business behind it.
We’re proud to share a selection of these stories, showing how our vehicles perform in the real world and the role they play in building successful ice cream businesses.it’s a livelihood, a legacy, and a source of joy
Mr Whippy Leeds
A modern, reliable setup built for busy service and consistent quality, helping Mr Whippy Leeds serve customers efficiently across the city. Read the case study.
The Plaza Ices
A highly versatile vehicle designed to access tighter locations, giving The Plaza Ices greater flexibility and reach in their day-to-day operations. Read the case study.
Hotel Chocolat
A bespoke, all-season solution created to extend the Hotel Chocolat brand beyond the store, delivering a premium experience on the move. Read the case study.
English Heritage
A cost-effective, adaptable mobile retail approach that enhances visitor experiences across historic, and heritage sites, helping English Heritage maximise sales by meeting guests where they gather. Read the case study.
Alton TowerS
A flexible, high-performing mobile retail fleet built for a fast-moving theme park environment, enabling Alton Towers to capture impulse purchases and increase profitability across the site. Read the case study.
Haven Holiday Park
A scalable, zero-emissions mobile retail solution designed for high-footfall holiday parks, helping Haven drive consistent guest experiences and unlock strong daily revenue across multiple locations. Read the case study.
Cadbury – 2012 Olympics
A large-scale mobile retail fleet delivered for the London 2012 Olympic Games, helping Cadbury serve thousands of visitors daily while achieving high-impact brand visibility across every Olympic venue. Read the case study.
Milla (Azerbaijan)
A 20-vehicle export fleet that introduced mobile ice cream vending to Azerbaijan, helping Milla create a new direct-to-consumer sales channel with UK-engineered vans built for international markets and climates. Read the case study.
BFBS
A specialist fleet of military-spec ice cream vans supporting troops and families across the UK and overseas, helping BFBS create memorable events and morale-boosting moments with durable, future-ready mobile units. Read the case study.