HomeAbout UsThe TeamDennis Reade

Dennis Reade

Role: Paint Team Leader.

Length of service: 31 years.

Background: I’m from Crewe and attended Brierley Primary School. I worked for LC Charles before coming to Whitby Morrison. 

Values I share with Whitby Morrison: Loyalty and long service.

If I could snap my fingers and become an expert in something, it would it be: Performing magic! 

One thing most people don’t know about me: I miss my grandson every day.

When I was kid, I wanted to grow up to be: A fireman.

In a movie about my life, the actor playing me would be: Tom Hardy.

At the weekend, you’re most likely to find me: Fly fishing or DJing. 

Dog person or cat person? Dog.

My favorite sport to watch and team I support is: None.

The best things about my job are: The people I work with.

My favourite film is: Snatch. 

My favourite food is? Beer.

My favorite quote is? “We are where we are”

I will never be seen without: My legs.

Whitby Morrison is like: A yo-yo because it always bounces back.

Dennis Reade


View the Whitby Morrison team

Chris Johnson, serving as Refrigeration Team Leader for 23 years, hails from Crewe, joining Whitby Morrison straight after Victoria High School. Aligned with the company’s ethos, he values loyalty, family, and excellence. Secretly, he collects vinyl records and dreams of being a rock star. Childhood aspirations included becoming a fighter pilot, portrayed by Jim Carrey…

Continue reading

Antonio Coronato, with 18 years at Whitby Morrison, brings a Nottingham upbringing immersed in the ice cream trade. Armed with a business studies degree and Boots management training, he embodies a customer-centric approach. While harbouring a passion for fine art and secret love for rollercoasters, his childhood dream was to test drive Ferraris. Antonio’s weekends…

Continue reading

Ed Whitby, serving as Operations Director for 18 years, originates from South Cheshire, attending Sandbach School and the University of Derby before joining the family business. Aligned with Whitby Morrison’s values, he prioritizes a strong work ethic, trust, and family values. Secretly, he occasionally cracks a smile and dreams of mastering mind reading. Weekends find…

Continue reading