Dennis Reade

Role: Paint Team Leader.

Length of service: 31 years.

Background: I’m from Crewe and attended Brierley Primary School. I worked for LC Charles before coming to Whitby Morrison. 

Values I share with Whitby Morrison: Loyalty and long service.

If I could snap my fingers and become an expert in something, it would it be: Performing magic! 

One thing most people don’t know about me: I miss my grandson every day.

When I was kid, I wanted to grow up to be: A fireman.

In a movie about my life, the actor playing me would be: Tom Hardy.

At the weekend, you’re most likely to find me: Fly fishing or DJing. 

Dog person or cat person? Dog.

My favorite sport to watch and team I support is: None.

The best things about my job are: The people I work with.

My favourite film is: Snatch. 

My favourite food is? Beer.

My favorite quote is? “We are where we are”

I will never be seen without: My legs.

Whitby Morrison is like: A yo-yo because it always bounces back.

Dennis Reade


View the Whitby Morrison team

Antonio Coronato, with 18 years at Whitby Morrison, brings a Nottingham upbringing immersed in the ice cream trade. Armed with a business studies degree and Boots management training, he embodies a customer-centric approach. While harbouring a passion for fine art and secret love for rollercoasters, his childhood dream was to test drive Ferraris. Antonio’s weekends…
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Stuart Whitby, Managing Director, originates from South Cheshire, starting his career as a Rolls Royce apprentice after attending Crewe Grammar School. Aligned with Whitby Morrison’s values, he prioritises excellence and care for staff and customers. Secretly, he collects classic British motorcycles and harbours a passion for horology. As a child, he aspired to be an…
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Kris Whitby, serving as Production Director for 6 years, hails from South Cheshire, initially working as a mechanic at Mini. Aligned with Whitby Morrison’s ethos, he prioritises precision, trust, loyalty, quality, and customer service. He dreams of excelling in any sport and holds a passion for history, especially urban evolution. As a child, he aspired…
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