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Antonio Coronato

Role: Sales Manager.

Length of service: 18 years.

Background: I grew up in Nottingham and have always been in the ice cream business due to my father’s company. I have a business studies degree and did management training at Boots.

Values I share with Whitby Morrison: Always wanting the best for the customer.

If I could snap my fingers and become an expert in something, it would it be: Fine art.

One thing most people don’t know about me: I love rollercoasters.

When I was kid, I wanted to grow up to be: A Ferrari test driver.

In a movie about my life, the actor playing me would be: Robert De Niro.

At the weekend, you’re most likely to find me: Out in an ice cream van, without fail. I also enjoy watching films and cycling when I have the time.

Dog person or cat person? Dog.

My favorite sport to watch and team I support is: Anything an Italian national team are involved in.

The best things about my job are: Meeting customers, finding what their needs are and being able to match them.

My favourite film is: My Cousin Vinnie. 

My favourite food is: Pasta, and anything Italian.

My favorite quote is: “It’s tax deductible”.

I will never be seen without: My phone.

Whitby Morrison is like: Your favourite charity, it costs you a little money but you feel much better afterwards.

Antonio Coronato


View the Whitby Morrison team

Antonio Coronato, with 18 years at Whitby Morrison, brings a Nottingham upbringing immersed in the ice cream trade. Armed with a business studies degree and Boots management training, he embodies a customer-centric approach. While harbouring a passion for fine art and secret love for rollercoasters, his childhood dream was to test drive Ferraris. Antonio’s weekends…

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Will Ellis, Graphics Team Leader for 9 years, hails from Crewe with a background in stage production before joining Whitby Morrison. Aligned with the company’s values, he prioritises traditional techniques and environmental friendliness. He dreams of mastering dog psychology and once branded his skin four times in his youth. As a child, he aspired to…

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Stuart Whitby, Managing Director, originates from South Cheshire, starting his career as a Rolls Royce apprentice after attending Crewe Grammar School. Aligned with Whitby Morrison’s values, he prioritises excellence and care for staff and customers. Secretly, he collects classic British motorcycles and harbours a passion for horology. As a child, he aspired to be an…

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