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New children’s ice cream book released

Here at Whitby Morrison we are keen to support everyone and everything that brings positivity to the ice cream industry. Those of you who visited the Ice Cream Expo may have met Sarah Williams with her fantastic book, ‘Look how the ice cream has melted’.

Targeted at younger children this lovely book is an exciting story of an adventure where ‘Freddie’ is trying desperately to keep the chocolate ice cream that he loves frozen; so that it doesn’t melt. Freddie finds himself travelling to The North Pole and The South Pole but soon realises that Mummy is right! The moral of the story is to seize the moment.

The book is nicely presented, easy to read and features some great illustrations.

Anyone with younger children or an association with ice cream must buy this book! And just like Chris Copner’s fantastic ‘Pinky and Friends’, this book may also be a great way to build relationships with schools in your local area.

Delving into the Commercial Motor magazine archive

When it comes to heritage, Mobiler Paul Field is one of the most enthusiastic and knowledgeable members of the industry.

Paul and I were recently discussing manufacturers of Ice Cream Vans from years gone by and in particular MTS Ltd of Feltham. He pointed me in the direction of the new archive offered by Commercial Motor magazine.

The search facility allows you to look back as far as 1905 for articles covering all manner of subjects. Just typing in ice cream brings up over 400 articles itself!

For info, here is the text from the article that Paul directed me to where it talks about an order for 100 Commers and 25 Trojan Ice Cream Vans;
A THREE-FIGURE contract for ice.1-1. cream vans is among new orders placed with vehicle manufacturers. Mylos (Caterers), Ltd., 251 Chiswick High Road, London, W.4, have contracted tobuy 100 ice-cream vans from M.T.S., Ltd., Browells Lane, Feltham, Middx.

To be based on Commer 11-ton chassis, they are stated to be the first in this country to be fitted with Italian Carpigiani instant ice cream-making equipment, for which Mr. Whippy (Soft Freeze), Ltd., 61 Warwick Street, Leamington Spa, are the sole agents in this country.

The vans will have interior lining in Warerite. Mylos may have a further 250 vans of this type made for use in Spain.

A fleet of Trojan 25-cwt. ice-cream sales vehicles is being supplied to Messrs. G. W. Beeston and Son, Chelmsford, by the Romford Motor Co., Ltd.

With the colder months now upon us, there’s some great reading here http://archive.commercialmotor.com

The Ford Transit Story

There can be few people in the UK who have never seen a Ford Transit Ice Cream Van. Right from their launch in 1965 they have been a popular base for conversion into a mobile sales vehicle.

2015 represents 50 years since its inception and plans are afoot to celebrate this impressive milestone, both at Ford and here at Whitby Morrison (keep an eye on the next few newsletters).

Amongst the vast array of Ford Transit information out there, we recently discovered a fantastic book detailing its story.

Written by award winning author Giles Chapman, this hardback book details everything right from the beginning. Different models, engines, uses – you name it – everything is covered by him, including the use of Transits for Ice Cream Vans!

There are some great photos in there, many of which will bring back memories for everyone – not just the ice cream link.

Priced at £8.99 it’s a worthwhile purchase and small enough to keep in the van for those quieter periods.

99x99s – Luke Stephenson

Ice Cream is a hugely popular interest for many – every thought of a heatwave, washout and chime argument is covered by an Ice Cream Van and radio or television crew. Beyond this annual cycle of stories, there’s a wider picture with Ice Cream than many people have perhaps thought – an artistic picture if you will.

32 year old Luke Stephenson from Darlington is a photographer who thrives on the eccentricity of Britain and the British way of life. As we all know (and the reason why you’re reading this) the 99 is a key part of British life, and indeed identity – nowhere else does it exist as it does here.

And what we all also know is that whilst everyone interprets size a little differently (!), a 99 consists of a cone, ice cream and a chocolate flake.
Luke took it upon himself to travel around the country and then purchase and photograph a 99 from various ice cream vans, kiosks and parlours. And then document each in a book.
The findings are fascinating, with the simplicity of a 99 reflected in the presentation of the book.

Everyone reading this will know someone in the book – it’s a lovely read and well worth the £30 price (or £40 for those of you preferring a signed edition). Everyone with a remote interest in ice cream should own one…