Ice cream is a global product and one of life’s true pleasures. It’s the universal language and tool to bring a smile to everyone’s face. Ask any Mobiler, being able to help create that smile can be just as satisfactory as the ice cream itself.
There is no hard and fast rule as to how, where and why you should sell ice cream; all Mobilers have their own quirks and preferred approach. What works for one, may not work for another.
One thing for certain is that with a Whitby Morrison ice cream van, you have the opportunity to take ice cream to the people, wherever they may be.
In Mobiling, image is key. A smartly presented ice cream van is as key as the presentation of the product being sold. Again, there is no definitive way to present this.
Clear display of the products available, whether soft serve or gelato, is imperative. Customers, children especially, buy with their eyes; presented nicely increases the chance of upselling dramatically.
The selling (and buying) of ice cream is all about the experience. Create a magical one and you won’t go far wrong. Everyone has a fond ice cream memory, this is your chance to create more!