February 2, 2017
No sooner has the new year begun and it seems half of the ice cream industry heads over to Rimini in Italy for the incredible Sigep Exhibition. It really is arguably the largest and finest exhibition for ice cream in the world.
Now in its 38th year, Whitby Morrison were exhibiting for the 9th year! There have been some real highlights throughout those years, meeting potential Mobilers from the most diverse of places.
The 2017 event represented a slight change in approach for Whitby Morrison; in previous years we’ve been positioned alongside Carpigiani, but as a one-off for this year we agreed to try a different location.
Admittedly the footfall seemed to be slightly reduced, but for what may have been lost in numbers was more than made up for in the quality of interest. Again, enquiries were received from all over the world, with a high level of interest from Brazil in particular!
There was a fantastic turnout form the UK Mobiling fraternity too with friends and familiar faces from all over. It was also nice to see ICA President Martin Chittock along with Zelica.
We say it every year, but for those of you who are wondering whether to head over next year – the answer is yes, It really is something you cannot miss!
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