Ice Cream Alliance: Tony’s Ices supporting ‘A Child of Mine’
Written by Karl Simcock.
In 1981, while me and my older brother, Anthony, where riding our bikes he was unfortunately hit by a car and never made it. As I was with him, I saw the whole thing, and although I had other brothers and a sister, it was a terribly tragic time for us all. Not a lot of support was provided to any of the family to help deal with the loss.
As kids we always had a lot to do with ice cream. In 1982 I brought my first ice cream van and I got the buzz for the trade as we all do! Then I created my own company known as ‘Tony’s ices’ in tribute to my brother.
In 2017, to mark our 25th anniversary, I wanted to do something special and I had heard of a charity called ‘A Child of Mine’, which helps bereaved parents and siblings come to terms with losing a loved one. I couldn’t think of a better charity to support as it was much needed back when we lost Anthony. They set up support groups for the kid’s, coffee mornings for the adults and so much more, I could go on for ever!
We show our support by making a variety of creative ice creams like a Cheeky Monkey, Angry Birds and Pinocchio, just to name a few! For every one sold, we donate 20% to the charity. We also have a table for the girls at their annual summer ball, which is always a good night out with lots of laughs and fun. We have been supporting ‘A Child of Mine’ now for 3 years and we will continue to do so, as it is a charity that I will always hold close to my heart. So far we have raised nearly £10,000 to date and we can only hope this grows year on year. If you would like to find about this charity or donate please follow the link provided.
Click here to donate: https://www.justgiving.com/fundraising/tony-s-ices