Historical timeline of Whitby Morrison

Six decades of excellence

Pin

Online shop launched

Whitby Morrison launch a brand new (and long overdue!) website incorporating an online shop to satisfy demand and to help supply Mobilers with spares all over the world.

2017
Pin

Founder Bryan Whitby passes away

On 01 July 2016 Bryan Whitby, founder of Whitby Morrison, sadly passed away at the age of 84. Following his death, almost £15,000 was raised for St Luke's Hospice in Bryan's memory.

2016
Pin

Kristopher Whitby joins Whitby Morrison

Managing Director Stuart's third son Kristopher joins his brother Ed by becoming the second person from the third generation of the Whitby family to join the business.

2016
Pin

Mondial Lusso launched

Deemed the best becoming even better, the Mondial Lusso is launched and immediately shows that its likely to be the most popular Whitby Morrison model ever produced, so far...

2016
Pin

New vehicle completion and graphics facility

Whitby Morrison set up a new facility specifically dedicated to completion of newly built ice cream vans. The facility was developed to incorporate a new design facility allowing Whitby Morrison to lead the way for Ice Cream Van wrapping and graphics.

2015
Pin

20-strong fleet heads to Azerbaijan

An impressive fleet of 20 Whitby Morrison Mondial Ice Cream Vans head to Baku, capital city of Azerbaijan. Built for impulse sales, the export fleet will operate under the fast-growing Milla brand,

2014
Pin

Whitby Morrison Amalfi is launched

The most ground-breaking development in modern Mobiling as Whitby Morrison launch the brand new Amalfi. Unlike any modern Ice Cream Van, this striking new design was developed to set a new benchmark in Ice Cream Van design.

2013
Pin

Whitby Morrison receive Government accreditation

Whitby Morrison are awarded ISO9001:2008 accreditation for the management system used within the business. This is also supported by gaining European Whole Vehicle Type Approval, enabling Whitby Morrison to build on brand new unregistered Mercedes Sprinter chassis cabs. The type approval also allows Whitby Morrison to produce single and twin-axle trailer chassis - one of the first companies in the UK to receive such.

2013
Pin

Olympic commission for Whitby Morrison

Whitby Morrison were proud to be commissioned to produce over 100 ice cream and confectionery sales units for a client operating at all venues during the 2012 London Olympics.

2012
Pin

Whitby Morrison celebrate 50 Years

Whitby Morrison reach the fantastic milestone achievement of 50 years. The year included a fantastic 2-day celebration event which brought friends and colleagues from the ice cream industry together from across the world.

2012
Pin

Rapida Soft Ice Cream Machine launched

The face and performance of mobile soft ice cream is revolutionised with the launch of the Rapida. Developed in conjunction with Carpigiani this machine becomes the first to feature dual branding with Whitby Morrison.

2008
Pin

Whitby Morrison Mondial is launched

The first Ice Cream Van to incorporate both Whitby Morrison and Cummins design features is launched and will subsequently lead to over 800 being produced over the next ten years.

2006
Pin

Stuart Whitby is elected President of the Ice Cream Alliance

Whitby Morrison managing Director Stuart Whitby Morrison is elected President of the Ice Cream Alliance, trade body the the ice cream industry, for the following year.

2006
Pin

Edward Whitby joins Whitby Morrison

Joining his father Stuart and Grandfather Bryan, Edward becomes the first of the third generation of the Whitby family to join the family business.

2005
Pin

Whitby Morrison Millennium is launched

To compliment the latest Ford Transit, Whitby Morrison launch the Millennium Ice Cream Van. Representing a huge step forward in Mobiling, the Millennium would remain a popular choice for many Mobilers over the next 15 years.

2001
Pin

Whitby Morrison Chevrolet takes off

Following the establishment of David Cummins USA Inc, the Whitby Morrison-built Chevrolet Ice Cream Truck proves to be a popular choice in the UA with sales coming in from all over the country.

2000
Pin

Whitby Morrison acquire Cummins brand

Whitby Morrison acquire the long standing and highly respected Cummins brand, following David Cummins' decision to move to the US. Production of Cummins model and branded Ice Cream Vans begins immediately, bringing many Mobilers to Whitby Morrison for the first time.

1998
Pin

Exclusive partnership with Carpigiani announced

Whitby Morrison announce an industry changing development by finalising an agreement with Italian soft ice cream machine giants Carpigiani. The partnership will see Whitby Morrison become the sole distributor for the van model Carpigiani soft ice cream machines.

1997
Pin

Whitby Morrison Short Cowl launched

Following on from the success of the Long Cowl and Half Cowl bodies, Whitby Morrison launch the Short Cowl, a step that will see this model become the most popular body style fitted to the Ford Transit throughout the 1990s.

1992
Pin

Whitby Morrison Long and Half Cowl launched

Following the acquisition of Morrison Industries, Whitby Morrison launch the Long Cowl and Half Cowl bodywork designs with the new Mk3 Ford Transit the specific focus.

1990
Pin

Whitby acquire Morrison Industries Limited

As the spread of Whitby built ice cream vans moves further south, the company are faced with the opportunity to purchase Morrison Industries. A real opportunity to put the best two names in Ice Cream Mobiling together, with the company now becoming known as Whitby Morrison.

1989
Pin

Whitby move to new Crewe premises

As the popularity of Whitby branded Ice Cream Vans increases, the company moves to a new Factory on Fourth Avenue in nearby Crewe. A site that will continue to be the base for the company more than 30 years later.

1987
Pin

First Black Roof built on Mercedes T1

The Whitby Black Roof model proves immensely popular and even more so when it is adapted to fit the newly released Mercedes T1 vans.

1984
Pin

Whitby Black Roof model is launched

Pooling their ideas together, Stuart and Bryan Whitby develop the Whitby Black Roof, a soon to be iconic ice cream van body design developed for the Bedford CF.

1983
Pin

Whitby Warrior Utility Vehicle is launched

Using their combined engineering skills and knowledge, Stuart and Bryan Whitby develop and launch a utility vehicle known as the Whitby Warrior. Interest is rife with sales seeing vehicles operating as locally as Macclesfield Hospital and as far as on the Banana Groves in the West Indies.

1979
Pin

Stuart Whitby joins Bryan Whitby Engineering

Having successfully completed his Apprenticeship at Rolls Royce, Stuart Whitby decides a career change is needed and subsequently joins his Father at the Fields Road site in Haslington.

1978
Pin

Stuart Whitby awarded W.O. Bentley Award

Prior to joining the family business, Stuart Whitby is awarded the W.O. Bentley Award by the board f directors at Rolls Royce. A prestigious achievement and an award that up until then had not been presented for a number of years.

1977
Pin

Bryan Whitby moves to Fields Road site

Bryan Whitby moved his engineering business from Chapel Lane, Crewe to a new site at Fields Road in nearby Haslington. Taking advantage of an improved layout and pleasant location, the site will be the company home for the next 20 years.

1969
Pin

Direct Drive System is launched

A pioneering development is led by Bryan Whitby in the development and launch of the industry changing Direct Drive System. Eliminating the need for a generator and a heavy vehicle, this simple system will continue to be key more than half a century later.

1962
Pin

Company founded and first Ice Cream Van launched

Bryan Whitby sets up his own business producing custom built vehicles, including Ice Cream Vans and Delivery Vehicles. Gaining a reputation for producing the vehicles that others cannot, this time also sees the very first Whitby-built Ice Cream Van hit the road.

1962
Pin

Bryan Whitby works with Sid Cummins

A relatively new company, Bryan Whitby works with Sid Cummins of SC Cummins Ltd building Ice Cream Vans and Narrowboats, striking up a friendship that will see the Ice Cream Industry permanently shaped for the future.

1955
Pin

Bryan Whitby completes Apprenticeship

Prior to heading off to complete his National Service, Bryan Whitby gains vital Coachbuilding experience and skills at the locally renowned JH Jennings of Sandbach.

1947
Pin

Bryan Whitby is born

Bryan Whitby is born just outside the railway town of Crewe in Cheshire. The start of a legacy is underway...

1932