Six decades of excellence

Three generations of family values that continue today.

Our History

Founded by Bryan Whitby in 1962 Whitby Morrison is recognised as the world’s leading manufacturer of ice cream vehicles.

From a purpose built factory in Cheshire, England, Whitby Morrison produce bespoke ice cream vans and associated vehicles for the global market.

Today’s business is driven forward under the stewardship of Managing Director Stuart Whitby with the support his two sons (Operations Manager) Edward and (Production Manager) Kristopher.

The management team are supported by a unique, dynamic and highly skilled workforce. They offer equal influence in ensuring that Whitby Morrison produce, and offer, the finest products and support available within the ice cream mobiling industry.

The ISO9001:2008 accredited Whitby Morrison management system ensure a process of continuous improvement is in place. We strive to ensure that every day, service and new vehicle is even better than the previous.